ROTTERDAM - Feyenoord The lawsuit filed against the KNVB could well mean the end of the new television Sport7. The club this afternoon vindicated by the court: TV rights of football matches in the Premier League are primarily in clubs. Tomorrow there is crisis talks at the KNVB.

A year ago, the KNVB has sold the rights to match images to Sport7. According to the court the association which may not resell rights without the consent of the clubs. Feyenoord refuses to participate in a live broadcast, that's his 'fundamental right', zei mr. J. Willems.

Stadion Feyenoord – football stadium – De Kuip: Overview from the street (remark: Photographed ANWB Memorial Book) – Wikipedia

"Terrible consequences’

KNVB director Vogelzang told the ANP that could have the court ruling "disastrous consequences" for professional football. pay Sport7 140 million guilders for the television rights, but that contract is only valid if the rights are with the Football.

If the clubs can now negotiate on their own, it would cause a huge mess, said Vogelzang. He called for solidarity among the clubs.

The court's decision is an interim judgment. According Feyenoord director Nicole Edelenbosch would be the final verdict, next month, a great victory may be for the club '. "But not that the intention is to get the football to the skin on the nose", she told the ANP. "But if the KNVB is wise, leads to 20 December, a proposal to Feyenoord. "

"We are pleased that we have again what we have been unlawfully deprived" (Mr. Nicole Edelenbosch, Volkskrant, 09-11-1996)

In the run-up to the judgment Feyenoord had already announced to veto the transmission of Feyenoord - NAC (next Tuesday) and Feyenoord - Ajax (in two weeks).

According Edelenbosch runs ticket sales far behind, because people at home to watch TV. Only if the match is almost sold out, then the program can continue Feyenoord.

The KNVB then hitched a lawsuit over both competitions, which would serve next Monday. But after the interim ruling today, that lawsuits Job.

Deep in the red

The story of Sport7 is primarily a financial debacle. The station was established late last year by the KNVB and companies such as Philips, Nuon, Telegraph and Endemol. In February 1996 announced the establishment.

"We're going to do something new" (Jos Staatsen in establishing Sport7).

many resistance

The new channel was not received with open arms. Alderman Dick Jense launched a nationwide campaign against the rise in check- and radio licenses, Sport7 which should be paid. He mailed his colleagues across the country with the call to disagree with a rise in expenses.

The cost was two guilders a look, or as Sport7 described it: "For the price of a bag of chips per month '.

The cable operators showed when all know that the plan would only succeed if the station would get stuck behind a decoder. They were not going to cough up the two guilders per viewer.

Netherlands but was not ready for a sports pay channel, so the explanation was Sport7. Football remained open network, As a result, the transmitter in the first hundred days over a hundred million guilders loss made.

Kivits director said last week in NRC Handelsblad that 175 million guilders must, because bankruptcy would otherwise be inevitable. That ruling was a complete surprise for shareholders.

The clubs were from the first moment not all in favor of the sports channel. Two weeks after the announcement of the sports channel of the General Assembly was the Eredivisie while accepting, but by voting against Ajax, Feyenoord, Cambuur and Dordrecht'90 had the capacity to plan small.

However, the station went on 18 August starts, with the opening match Ajax - PSV. Koos Postema presented the program.

Less than four months later, it seems that Sport7 is the big loser. Only a remarkable court ruling next month there may still change that, as Sport7 still exists then at least.


Hoe ging het verder?

Within a month it was gone. Shareholders looked no more salvation and gave Sport7 ordered to cease broadcasting. That happened on 8 december, exactly one month after the interim judgment of the Court.

A day after the interim statement of Fons Westerloo SBS6 was approached to participate in a bailout. Endemol was already withdrawn from the project at that time.

Shareholders saw nothing in that plan. They refused to pay a bank guarantee 180 miljoen gulden. Sport7 filed a claim with the KNVB of 200 miljoen gulden, because it failed to honor agreements on broadcasting contest. The section board of the KNVB subsequently resigned. [Note: if you the part about how it went starts in the past tense, you have to be consistent]

At midnight 8 December, the picture went black Sport7.

Whether the lawsuit Feyenoord now effectively meant the end of Sport7 is unclear. The television was from the first minute into the red and there was much money in, it's actually fairly quickly was a foregone conclusion. The Feyenoord lawsuit process probably only accelerated what.

Professional football watch was otherwise exist. Via movie, (later Canal+) competitions were broadcast. A sports channel with the Eredivisie only came 17 years later again. Fox Sports had bought the rights of the live matches of the Eredivisie and broadcast all matches live from.

That it was possible, has to do with the development of the world of television and the viewer. Television was now digital. There had to be a separate decoder, games could be ordered on demand. In addition, the protests against the broadcast of the matches completely disappeared, because the stadiums are much fuller than in the 90s.

Sources:

Leiden Dagblad – 9 november 1996 – Bomb under contract with Sport 7

Trouw – 9 november 1996 – KNVB is worried about consequences interlocutory judgment

Volkskrant – 9 nvoember 1996 – Sport 7 spent a hundred million 113 days

Volkskrant 9 november 1996 – Intermediate judgment with potentially large impacts

Wikipedia – Sport 7

disappeared brands – The defeat of Sport 7

 

Author: Dave Datema

published: 01-10-1996

story number: 229

The end of Sport7 in picture:

 

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